Giving a trading powerhouse the brand presence it deserves

Giving a trading powerhouse the brand presence it deserves
Balmoral Partners Market Makers
Branding
UI/UX
Product Design
Industrial Design

Overview

Balmoral Market Makers came to us with a bold mission: design a brand identity that could match their hybrid DNA, traditional financial expertise fused with web3 innovation.

The result? A digital-first brand built for performance, precision, and presence.
Balmoral Market Makers came to us with a bold mission: design a brand identity that could match their hybrid DNA, traditional financial expertise fused with web3 innovation.

The result? A digital-first brand built for performance, precision, and presence.
Supercharged From the Ground Up

We needed a brand that felt engineered — not just designed. The Elicit One team delivered with absolute clarity. Every detail, from the UI micro-interactions to the chart-inspired crest, tells our story to the right audience: serious players in the digital asset space.

From defining our positioning and visual identity to mapping out communications and launch strategy, their team brought a level of thoughtfulness and strategic depth that’s rare.

Every detail, from metaphors to motion, served a purpose. What they created wasn’t just beautiful, it was intelligent, intentional, and deeply aligned with who we are and what we stand for.

The Challenge

The Challenge

Build trust fast in a volatile, fast-moving industry.
Build trust fast in a volatile,
fast moving industry.

The web3 landscape is full of hype but short on credibility. Balmoral Market Makers needed a brand that felt robust, real, and rooted, one that would appeal to institutional clients, exchanges, and crypto native founders alike.


Their previous presence lacked cohesion. There was no visual system, no branded UX, and no signal of authority or performance at first glance. They weren’t just launching a site — they were launching a message of legitimacy in a crowded, skeptical marketplace.

In a landscape dominated by legacy law firms and overused tropes, Adonis Advisory Group needed to signal something different: clarity, innovation, and confidence.

But without a cohesive identity or strategic narrative, even the most forward-thinking firms risk being misunderstood or overlooked.


AAG faced a challenge many elite consultancies encounter—how do you balance professional gravitas with creative distinctiveness?

Their existing materials lacked storytelling, cohesion, and emotional weight. There was no clear metaphor, no visual system, and no branded experience that matched the caliber of their expertise.

The Solution

The Solution

The Solution

We engineered a brand with velocity and depth.
We engineered a brand with velocity and depth.

Inspired by precision trading tools, crypto market charts, and Scottish heritage motifs, we created a layered identity that fused trust and technology. The brand crest a shield containing stylized candlestick wicks — visually communicates order depth and market discipline.


We designed a full web experience in darkmode, layered with animated liquidity graphs, grid overlays, and motion UI to reflect market activity. Animations were executed in Adobe After Effects and Webflow
to ensure premium performance and custom flair.


Typography, color, and layout choices reinforced a serious tone: this wasn’t a trendy DeFi project,
it was built for scale.

Ready to create?

view our work
explore plans

Ready to create?

view our work
explore plans

Ready to create?

view our work
explore plans
Adonis Advisory Group

2025

Mayfair Technology Solutions

2024