Refining a brand identity
for a modern luxury venture

Refining a brand identity
for a modern luxury venture
Balmoral Partners Investment Management

Overview

Balmoral Partners is a global investment management firm, catering to high-net-worth individuals and institutions.

Operating at the intersection of traditional finance and digital asset innovation, the firm required a brand identity that was both established and forward-thinking.
Balmoral Partners is a global investment management firm, catering to high-net-worth individuals and institutions.

Operating at the intersection of traditional finance and digital asset innovation, the firm required a brand identity that was both established and forward-thinking.
A Brand That Reflects Its Clients

The result was exactly what we needed: premium, polished, and quietly powerful. Elicit One didn’t just build us a brand—they distilled our values into every design detail. From the site to the decks to the crest, everything speaks to the clients we serve.

From defining our positioning and visual identity to mapping out communications and launch strategy, their team brought a level of thoughtfulness and strategic depth that’s rare.

Every detail, from metaphors to motion, served a purpose. What they created wasn’t just beautiful, it was intelligent, intentional, and deeply aligned with who we are and what we stand for.

The Challenge

The Challenge

Institutional trust meets modern expectations,
but how do you show that?
Institutional trust meets modern expectations, but how do you show that?
Institutional trust meets modern expectations, but how do you show that?

The financial space is saturated with either cold, legacy brands or disruptive fintech visuals. Balmoral Partners needed a visual identity that felt both heritage and high-performing, a look that appealed to experienced investors while signalling innovation in the digital asset space.


The brand lacked digital fluency. Their sister company had strong presence, but Balmoral Investment Management needed its own distinct voice. The challenge? Communicating wealth, technology, and institutional security, all without cliché or clutter.

In a landscape dominated by legacy law firms and overused tropes, Adonis Advisory Group needed to signal something different: clarity, innovation, and confidence.

But without a cohesive identity or strategic narrative, even the most forward-thinking firms risk being misunderstood or overlooked.


AAG faced a challenge many elite consultancies encounter—how do you balance professional gravitas with creative distinctiveness?

Their existing materials lacked storytelling, cohesion, and emotional weight. There was no clear metaphor, no visual system, and no branded experience that matched the caliber of their expertise.

The Solution

The Solution

The Solution

We built a brand around the concept of:
Heritage, Reinvented.
We built a brand around the concept of:
Heritage, Reinvented.

To position Balmoral as both established and modern, we created a brand identity system rooted in classical financial symbolism — then refined it with contemporary elegance. The core idea: familiarity with a future-proofed edge.


We designed a visual language around precision, discretion, and timeless strength — reflected in a crest-style logo, a rich color palette of forest greens and golds, and modern editorial layouts. Typography was restrained yet confident. The web interface was clean, mobile-ready, and institutional without being austere.


From login portals to pitch decks to stationery — the brand system carried across every investor touchpoint.

Ready to create?

view our work
explore plans

Ready to create?

view our work
explore plans

Ready to create?

view our work
explore plans
Adonis Advisory Group

2025

Balmoral Partners Market Makers

2024